Graphic Design, Graphic Art I, Western Illinois University
"The most important factor in the outdoor advertising market is to remember that outdoor posters have to deliver a single, high-impact message in a very short time period. The poster should have bright colors and be legible from a distance. Here are some tips for designing your outdoor poster:..."
The rest of the page is divided into sections, with a brief and practical discussion of these points:
- Understand Your Audience
- Keep It Simple, Bold and Easy to Read
- Color and Contrast
- Production Details
Then, there are folks like me. I'm really interested in advertising, billboards, cosmology, daguerreotypes, ethics, Freya: and so on, up the alphabet.
I found this page while researching billboard design for Loonfoot Falls, Minnesota. That's a fictional small town, (very) loosely based on my experiences and observations in Minnesota towns. Think Garrison Keillor's Lake Wobegon, except written by someone who actually lives in a place like that.
So far, your only up-to-date source for information about Loonfoot Falls is a weekly column Loonfoot Falls Chronicle-Gazette: a weekly newspaper owned and operated by one of the many Johnsons who live in the town.