Luxist (January 28, 2010)
"Although there's no hard and fast science that says everyone will react in a certain way to a certain color, there is something very real about the psychology of color and no doubt that certain colors tend to elicit certain emotions, moods, and even physical feelings...."
"...Red is the most emotionally intense of all the colors and is known to raise the heart rate, increase blood pressure, and speed up breathing. It draws the eye so is often used for accents only, although because it also stimulates the appetite it can be a good choice for the walls of a formal dining room (and restaurants).
"Yellow speeds the metabolism, enhances...."
This short article isn't, by a long shot, the ultimate resource on the psychology of color. But it's a pretty good introduction or review.
Color is important, by the way. Think about it: when was the last time you saw an investment company's advertisement that was mostly red and orange? Or someone who painted the living room bright yellow: and kept it that way?
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