Showing posts with label writing. Show all posts
Showing posts with label writing. Show all posts

Friday, August 2, 2013

Lemming Tracks: Writing and POOP

Somewhere between the era of poodle skirts and the advent of DLL files, the Lemming did time in academia.

The Lemming never let getting an education interfere with learning, and that's another topic.

Along the way, one question continued to perplex the Lemming: why, in the name of all that's sane and coherent, couldn't academics write?!!

Actually, learned savants could write: but apparently believed that a writer's job is to obfuscate, producing text that's clear as mud.

Or, as an academic might put it:

"Sesquipedalian exposition primary comprised of prolix utterances tends toward deficiencies of a cognizable nature."

Seriously: would folks read a thousand words of that unless they had to?

Writing, Communication, and All That

The Lemming wasn't particularly good at passing tests. Maintaining a "B" average depended on the Lemming's term papers.

Good research skills and understanding the subject are important for college students. But the Lemming also realized that some poor sap had to read his term paper, plus maybe hundreds of others: all on pretty much the same subject.

Once in a while, there's no way to express an idea except by utilizing polysyllabic utterances in protracted prose. But shorter words and simpler sentences generally do just as well. Humor helps, too, and that's almost another topic.

Being Sententious: Good News; Bad News

"Sententious" means at least two things:
  1. Abounding in or given to pompous or aphoristic moralizing
  2. Concise and full of meaning
    (Princeton's WordNet)
The first definition isn't, in the Lemming's considered opinion, a good way to write. Not if you're trying to communicate. Maybe some folks like that sort of tedious stuff: but not, the Lemming thinks, many.

The second definition is what the KISS principle is about: "Keep It Simple, Stupid." Or, for the more polite folks, KIS.

Avoid POOP

And now, a plea from the Lemming to writers: don't write POOP.

This acronym has been used before, but the Lemming doesn't mean Perl Object Oriented Programming or Pipe Organ Owners and Players.

The Lemming's contribution to the world's cultural and lingustic treasure is: Pretentiously Opulent Overblown Prose.

Wait a minute. That didn't come out right.

Related posts:

Wednesday, November 30, 2011

Website Design, Smart Writing Techniques, and a Ranting Lemming

Sometimes inspiration strikes, but it's aim is a little off. The Lemming was - inspired? - yesterday afternoon, and created a horror from the pits of 1990's websites:

'Kids, Don't Try This At Home:' An Affront to Aesthetics

I doubt that any company actually committed so many blunders in one place, but you've probably seen something like this:

Visit us again: 
brand-new website
coming soon!

Later, after the frenzy had passed, the Lemming realized that something like that didn't really belong on a 'business' blog. Not in that post, anyway:
Normally, the Lemming would have a micro-review of something helpful, interesting, or strange. That's not going to happen today.

Instead, the Lemming's going to rant about website design, SEO as an exercise in common sense, and why being clever isn't always being smart.

Website Design: The K*I*S*S Principle

The Lemming likes bright colors, loves to tinker with digital doodads, and thinks splash pages look cool. But the Lemming wouldn't design a financial consultant's webpage with a bright yellow background, navigation buttons that play excerpts from the 1812 Overture's cannon section, and an animated splash page displaying trout fishing in the Yukon. Remember, the Lemming likes bright colors, and has nothing against fish. Or the Yukon.

But those features violate the K*I*S*S principle. Actually, the yellow background doesn't - it's just a poor color choice for a 'serious' website, and that's getting in the psychology end of design.

Odds are pretty good that you've heard of K*I*S*S:

Keep
It
Simple,
Stupid

And, no, the Lemming is not calling you stupid. The acronym KIS doesn't spell anything - and that's another topic.

Basically, the idea of K*I*S*S is that if something isn't needed in a website: it should be left out. That doesn't mean that websites should be dull. If something's (really) needed, to focus a reader's attention: it's needed.

SEO isn't Complicated

The Lemming's been over this before. The 'secrets' of SEO aren't secret. They're also pretty simple:
  • Don't hire an SEO 'expert'
    • Unless your supervisor insists
      • Those five-martini lunches - - -
  • Remember that search engines read text
    • Not pictures
  • Write
    • Clearly
    • As briefly as possible
    • Using the simplest words possible
      • Your readers are smart
        • That's not the issue
      • If you're writing about houses
        • Write "house"
        • Don't write
          • Condominium
          • Domicile
          • Habitation
          • Whatever
          • Unless that's what you're writing about
            • Or you're pretty sure that's what your audience will look for
  • Your 11th grade English teacher was right
    • Tell your readers what you're writing about in
      • The headline
      • The first sentence
    • Odds are, your readers are looking for facts
      • Not fluff
  • Use bulletized lists
    • Like this one
    • Where possible
  • Put the important information in text
    • Not pictures
      • Okay: not entirely in pictures
  • Being 'clever' isn't being smart
    • Maybe keyword-rich gibberish in white text on a page's white background is 'clever'
      • The Lemming's yet to encounter someone who says that's a good idea and
        • Earns money from results
        • Has some experience with
          • Web design
          • Marketing
That's it for today. The Lemming plans to be back Friday, with - let's see, what does the Lemming's weekly schedule say Friday's post topic is - - - Right: The Lemming will post about "Whatever."

Vaguely-related posts:

Friday, October 28, 2011

Kill the Dog, Win a Medal: Or, Toto's Lucky Break

"Death By Newbery Medal"
tvtropes

"There is a Slice of Life story about childhood and coming of age. The main character has a best friend (an animal, another child, or a family member) who is a source of joy, wisdom, and understanding in their life. This friend is often frailer, more unworldly, or otherwise more 'special' than the main character. Bonus points if the character is cute or adorable.

"At the end of the story, this very special best friend is abruptly killed off, usually in a clear-cut case of Diabolus ex Machina. A favorite trick is to have the death happen entirely offscreen. The more horribly poignant the tragedy the better.

"All this is generally accompanied by lots of 'end of the innocence' angsting from the main character, along the lines of 'That was the day my childhood ended...' Really, it's just the author's way of having a child suddenly make the jump to adulthood via a single defining tragedy.

"The Newbery Medal is a prestigious award given to American novels written for children. To win one, it helps a lot to use a story like this.

"Bridge to Terabithia won a Newbery..."

The Lemming hastens to add that not every Newbery Medal book involves the littlest cancer patient dying of pneumonia because the main character left a window open. Or a loyal dog being killed by its owner.

Back to that page from tvtropes.org:

"...Remember, one reader's predictable, Narm-filled Award Bait can be another's Heartwarming-Crowned Childhood Classic that will always hold a special place on their bookshelf...."

Before wandering off on a suggestion for the next "Wizard of Oz" remake, a little background on Oz and all that:

"The Wizard of Oz" and an Appreciative Lemming

For the record, the Lemming likes L. Frank Baum's original "Wizard of Oz," and the sequels that the Lemming's read so far. The Lemming also likes the famous 1939 "Wizard of Oz" movie - and some of the subsequent ones.

But the Lemming realizes that none of the above are 'literary.' At least not by the standards that the Lemming had to learn, back in the 'good old days.' Good grief: Toto survives, Dorothy survives: what's the fun in that, for a 'serious thinker?'

It's not to late to turn this around, though. Maybe it's time for some frightfully earnest chap to re-write "The Wizard of Oz," transforming it from mere escapist literature (or a trenchant metaphorical discussion of American history, railroads, and all that: no, really, someone said that).

There Might be a Pulitzer in This

From Toto's point of view, it's a good thing that he and his owner, Dorothy, weren't in a 'deeply moving,' or 'meaningful' story. The Wicked Witch of the West's demise was a little edgier in L. Frank Baum's story, compared to the 1939 film adaptation - and the Lemming is wandering off-topic.

The basic "Oz" story doesn't need to change much - orphan Dorothy goes to Oz, meets weird people, and returns home. What could transport Baum's book to a higher (or lower?) plane is the details. Here's what the Lemming came up with, after a late-night cup of coffee:
  • Dorothy
    • Dropped on Auntie Em's doorstep as a baby
    • Precociously perceptive
    • Frees Toto from an animal research facility
    • Pursued by
      • Police
      • Scientists
        • Evil, of course
      • Corporate ninjas
  • Auntie Em
    • Operates an endangered wetlands preserve
      • With no visible means of support
    • Divorced
    • Wants to be a lawyer
      • Corporate
      • High-powered
      • Or a starship captain
  • Toto
    • Cute
      • Really, really cute
    • Starts communicating with Dorothy
      • Canine mind-meld?
      • Writing
        • On the ground?
        • Using Dorothy's laptop?
  • Suddenly, a tornado
    • Destroys Auntie Em's sustainable cabin
    • Uproots half the trees in the endangered wetland
    • Pulls Dorothy off the ground
      • Toto too
What is Toto trying to say? What happened to Aunti Em? And why do the corporate ninjas all look like agents from Men in Black?

Meanwhile, Dorothy and Toto are dropped into the middle of a planned community: apparently a collaborative effort by M. C. Escher and Salvador Dali. They meet the residents: most of whom wear green and violet bib overalls and carry banners with slogans like "PARCHEESI NOW!" and "LEGALIZE CONFETTI."

The Emerald City Goes Green

The residents tell Dorothy that her way home lies through the Emerald City, where the great wizard Oz will surely help her: while maintaining a small carbon footprint and using only sustainable resources.

While Dorothy and Toto travel to meet Oz, minions of the Wicked Witch of the West capture Toto. W. W. of the W. has a photo taken of herself petting the dog, and returns Toto to Dorothy: during a press conference.

Meanwhile, Dorothy has discovered that the great and mighty Oz is a mere imposter: with a disturbingly complete collection of Powerpuff Girls key rings.

Kill the Dog, Save the Planet

Then, just as the glitzy Good Witch of the North is about to send Dorothy and Toto home, Toto finally tells Dorothy what he was doing at that animal research facility.

Toto was one of twelve genetically altered dogs. The evil scientists had tried using monkeys, but the primates escaped. To Oz.

This dire dozen was programmed to spread chaos and destruction: and a plague that would convert all animals to greenhouse gasses, dooming life on Earth. Including pandas and fur seals.

Toto is powerless to overcome his programming: but there is one last hope. Oz may be a charlatan wizard, but he's also a top-notch biochemist: who just happens to have a fully-equipped lab right there in the Emerald City. Toto tells Dorothy that by vivisecting him, Oz may find a way to stop the remaining 11 dogs of doom before it's too late.

Dorothy of Kansas then helps Oz disassemble Toto. Oz stops the dogs, and Dorothy is returned to Kansas. In this version, it's the Lemming's guess that she'll go through years of therapy: which gives opportunities for sequels. Lots of sequels.

And the Pandas Live Happily Ever After

Oh, right: and the pandas are okay. Fur seals, too.

On consideration, the Lemming thinks that maybe this re-write is a little too serious.

The Lemming is also re-considering the wisdom of nocturnal imbibing of coffee.

Vaguely-related posts:

Saturday, June 25, 2011

Another Blogger's Readers Opine on Writing

"Written By You"
Shawn Smucker blog (June 25, 2011)

"This week was a little different here at the blog as I abandoned my normal posts for something new: I gave you a quote on writing, a question, and you guys did the work. Here are some of the questions I asked, as well as some of my favorite responses:

"Are artists generally melancholy, dissatisfied people, or is that just a stereotype?

" 'While there are a variety of reasons that spur individuals toward the creative process, I think that history shows the best and/or most creative have survived through a degree of adversity....'..."

"What do you think about imitation? A helpful tool for aspiring artists? A poor excuse for plagiarism? Which writers or artists or musicians do you like to learn from?

" 'My default assumption when a "writer" tells me they don't really like to read much is that they are kidding themselves about being writers...'..."

There's more to that reader's response, by the way: about emulation, plagiarism, and all that.

Mr. Smucker's post is Brilliant! Insightful! Profound! A Must-Read! The Lemming may be a bit biased - since the Lemming pretty much agrees with what's there. There's also a missing apostrophe - but not the sort of scrambled syntax that makes reading difficult. And that's another topic.

You won't learn how to write in five easy steps from this post, earn millions in the privacy of your own home, or get a brighter smile. You may learn a little about writing, creativity, and what folks who actually practice both have to say.

Removing Content, and Other Ways To Avoid Visitors

The Lemming planned to link to five other posts in this blog on (vaguely) related topics. That's pretty common practice here at Apathetic Lemming of the North: Hey, if you don't like the post (and who could blame you?), maybe something else here will be worth a glance. Or, not.

Anyway, the Lemming discovered that - of five promising micro-reviews - One (1) still linked to an existing off-site page.

Frustrating.

Also, fairly common.

Providing fresh content is, in the Lemming's considered opinion, somewhere between important and necessary where websites are concerned: necessary and vital for blogs. Just what constitutes "fresh" can vary, of course. Yet another topic.

Removing pages because they're not now and wow - not so smart, unless it's something like a current weather report.

The Lemming recognizes that there are managers and executives out there who apparently live in constant fear that somehow, somewhere, someone's going to visit their website. And come back.

Or, even worse, find some useful or entertaining content that's more than a year old: but still useful or entertaining.

A sincere desire to avoid new traffic and discourage return visits is, in the Lemming's view, a valid reason for taking down 'old' pages. Whether it makes sense to shun visitors like that - is yet again another topic.

Then there are university websites - and a few corporate ones - which seem to be reorganized every semester or so by caffeinated interns, or brilliant sophomores with all the answers and no field experience. Still one more topic.

Anyway, the Lemming did find one (1) related post, where the page that was micro-reviewed was still there. And four where that wasn't the case.

Well, a sort-of related post. The pictures are cool, anyway.

There are probably more, but who has time to go through several years of posts?*

Posts about creativity or writing, or something:
  • "Never mind: What was reviewed is gone"
    (November 17, 2009)
  • "This one, too"
    (July 8, 2009)
  • "The Lemming micro-reviewed a *good* resource - that's gone"
    (May 22, 2009)
  • "These Landscapes Look Good Enough to Eat"
    (July 8, 2008)
  • "More good advice - that's gone"
    (September 18, 2007)

A tip of the hat to @shawnsmucker, on Twitter, for the heads-up on that post.

* This will be the Lemming's 4,937th post in this blog - going back to July, 2007. And they're all still there. ;)

Tuesday, June 14, 2011

BTW: Avoid Clichés Like the Plague

"The war on clichés - raising awareness for bloggers"
The hermeneutic of continuity (June 14, 2011)

"(The 'raising awareness' bit was a joke.) John Rentoul has a good list of clichés that are best avoided ('banned' in his article.) I admit to having used one or two of them and will try to do better. Sometimes these phrases might be used in jest such as 'a raft of measures' which I think is a funny way to describe a list of things that people are intending to do to pretend that they are solving a problem.

"Is it better to read blogs or books? This is a futile discussion since people can read and write both. Many bloggers become better writers simply because they write so much: I am sure that my own writing has improved over the past few years. Bloggers are also instantly punished in their comment boxes for mistakes in spelling and grammar (there are not so many pedants in punctuation.)

"If you write regularly, it is worth taking the time occasionally to consult some guides to good, clear English."

The post's author says that a set of writing rules made by George Orwell is "still valuable:" and the Lemming's inclined to agree. Pretty much. Here's that Orwell list:
  • Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
  • Never use a long word where a short one will do.
  • If it is possible to cut a word out, always cut it out.
  • Never use the passive where you can use the active.
  • Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
  • Break any of these rules sooner than say anything outright barbarous.
Are these rules set in stone? For starters, that's a cliché. For the most part, that's a good, common-sense set of rules for coherent writing. The 'never use passive' point, for example.

On the other hand, "never" isn't a term the Lemming likes using where written communication is concerned.

Here's a short selection from the list of 100 clichés that Mr. Rentoul assembled, with the Lemming's opinion. The Independent is a United Kingdom publication, so this list almost certainly applies to British English, but it's probably useful on the west side of the Atlantic, too.
  • 1. It's the economy, stupid.
    • That's still in use??
  • 7. Learning curve.
    • Also "paradigm"
      • See #72
  • 9. Celebrating diversity.
    • When humorists make cracks, it's time to quit:
      • 'De more you have, di verse it gets'
  • 23. Apologies for lack of postings.
    • Unless the explanation is useful or funny
  • 31. IMO, IMHO, LOL, ROFL and so on. I mean, whose opinion is it going to be? Genuinely witty abbreviations, however, are permitted, for example, QTWTAIN, YYSSW, IICRS (Questions to Which the Answer is No; Yeah, Yeah, Sure, Sure, Whatever; Iraq Inquiry Coverage Rebuttal Service).
    • The Lemming uses "in the Lemming's opinion" quite a bit
      • For clarity
      • To distinguish from facts or opinions of others
  • 55. Exponential or exponentially used to mean big or a lot.
    • Unless the progression really is exponential
      • It's a very specific term
  • 71. Fairly unique.
    • Something is unique - or not-unique
      • Might be okay in a literary use
        • Sort of like "he's fairly dead"
  • 72. Paradigm shift. Or anything to do with a paradigm.
    • Somebody's still using "paradigm?!!"
  • 76. Real people and the real world. In real time.
    • Unless the author actually means "in real time"
      • It's a rather technical term, though
  • 100. The suffix -gate added to any news theme supposedly embarrassing to a government.
    • Anything else hinting that the writer thinks it's still 1974
    (John Rentoul, Eagle Eye, The Independent (UK))
The other 9/10 of the list is, in the Lemming's opinion (!) worth reading. And thinking about.

On the other hand (arguably (!) another cliché), if something in that list is positively the best word or phrase to express an idea? The Lemming thinks it's probably okay.

Not-completely-unrelated posts:
A tip of the hat to @FatherTF, on Twitter, for the heads-up on this post.

Sunday, June 12, 2011

How to Not Sound Crazy - or - THE PARANOIDS ARE AFTER ME!!!

"Tips for Not Appearing Crazy on the Internet"
Frank J. Fleming, Pajamas Media (June 12, 2011)

"How conspiracy nuts, basket cases, paranoid loons, and other half wits can fool the rest of us into thinking they make perfect sense.

"Do crazy people have a right to be heard? I think they do - as long as they're American. But even with crazy people's well known infiltration of the internet - appearing in any blog or news comments section or online forum they can access - they still have a lot of trouble getting people to listen to them.

"In a recent column, I touched on the topic of conspiracy theories, which of course brought in lots of crazy people to the comments section. As I looked through the responses, I noticed how easy it was to scan them or just read the first sentence and say, 'Well, this one is a crazy person.' And lots of people scan like this, because crazy people have this habit of self-identifying on the internet that allows sane people to skip over what they have to say before even getting to the crazy point. Thus crazy people never even get heard.

The advent of the internet should be a Renaissance for crazy....
"

The problem, it seems, is that even on the Internet: crazy people write like crazy people. So, sometimes, do sane people.

The Lemming doubts that a crazy person1 will read Mr. Fleming's article, take careful note of his advice: and start writing in a sane, coherent way. Not often, anyway.

There's a list of points, each of which is discussed. Sanely. With humor.
  • Caps lock is your enemy
    • EXCESSIVE EXCLAMATION MARKS, TOO!
  • i can haz proper grammar?
  • No long screeds
    • Especially in comments left on other people's blogs
  • Proofread
  • Don't be surprised when people have opinions different from your crazy one
  • No living person is Hitler
    • And the world isn't ending
  • Respond to an actual point
    • Not just something that's been mentioned
Here's the final bit of advice, or, rather, encouragement, Mr. Flemming gives to crazy bloggers:

"...And yet he's still treated by many as a serious pundit because he has the discipline to make it so it's not blatantly obvious to a casual reader that he's Kleenex-boxes-for-shoes, the-squirrels-are-spying-on-me, kung-fu-fighting-invisible-ninjas crazy.

"So give it a try in the comments, crazy people. Use these tips to try and make yourselves look sane as you argue that we still need to investigate WTC-7 or that there are many signs that Obama's birth certificate is fake or that Ron Paul is the last hope for America. Get yourselves heard, crazy people! "

And remember: THE PARANOIDS ARE WATCHING EVERY MOVE YOU MAKE!!!!!

Not-completely-unrelated posts:

A tip of the hat to Londiniensis, on Twitter, for the heads-up on this article.

1 The Lemming's a bit "crazy," sort of. See:

Sunday, February 6, 2011

Five-Star Hotel Press Release - That's Readable!

"Marc-Michaels Interior Design Inc. to Design Five-Star Hotel, and Thermal Resort and Residential Complex in Leukerbad, Switzerland"
PRWeb via San Francisco Chronicle (press release) (February 4, 2011)

"In November of 2010, Marc-Michaels Interior Design, Inc. was invited to design the interiors of Swiss Development Group's latest resort destination, 51°. The mixed-use project will encompass full-ownership residences; condominium real estate; a five-star boutique hotel; recreational facilities including a spa, owners club, wine bar, retail and restaurants. Leukerbad, a quaint resort town of only 1,400 is located in Wallis, Switzerland. It has been known since the Roman times for its thermal waters that pour out at 51° Celsius, or 124° Fahrenheit.

"The concept of the project is to celebrate the famous water both inside and out, starting with the project architect, Michael Graves, building the envelope in harmony with the site and surrounding village. The interior design will embrace a water theme throughout the project. Private residences will enjoy their own personal spa features in each suite. A public spa with a well-known operator will be incorporated in the design of the building. The five-star status of this getaway retreat will showcase the most luxurious materials including bronze, wool, leather, and rustic woods...."

The Lemming saw "press release" in the description of this item, and was braced for the usual: turgid prose cranked out by some poor soul working against a deadline; or worse yet, written by an executive with delusions of coherence.

The paragraphs are rather long for an online piece - in the Lemming's opinion. But this is actually a pretty good press release. It gets the facts across diligently, without fluff or unctuous verbal lubricant.

The "known since the Roman times" detail was, again in the Lemming's opinion, well handled - briefly and clearly.

So, what's the big deal? As the Lemming said in the last post, this blog is limited strictly to stuff the Lemming finds interesting - and a coherent, reasonably well-written, press release is, to the Lemming, interesting.

Let's remember that the Lemming is a recovering English teacher, with a life-long love of language.

Monday, December 6, 2010

Google, PageRank, and Why It Matters - Or, Not

"Is Google Ditching PageRank?"
Daniel Snyder, Info Carnivore (December 5, 2010)

"Is Google ditching PageRank? Is it possible that the number one thing that website owners chase could soon be history? Google hasn't updated PageRank since early April 2010. That is odd. In fact being December now, that is the longest length of time that Google has gone EVER without a PageRank update.

Many people have been asking (including myself) when is the next Google PageRank update? But a better question might be is there going to be a next PageRank update? Why would I say that? Because for some SEO experts the question now is 'Google ditching PageRank?'

Though opinions vary greatly in the realm of SEO one thing that is generally agreed upon is that PageRank is used to determine how powerful a site is based primarily on backlinks. PageRank essentially encourages SEO, which is really not what google wants at all. Consider this official excerpt from google.com in their technology overview section: 'As Larry [Page] said long ago, we want to give you back "exactly what you want." When Google was founded, one key innovation was PageRank, a technology that determined the "importance" of a webpage by looking at what other pages link to it, as well as other data. Today we use more than 200 signals, including PageRank, to order websites, and we update these algorithms on a weekly basis. For example, we offer personalized search results based on your web history and location.'...
"

The rest of the article discusses Google, PageRank, why PageRank is important to SEO, and why - by extension - PageRank is important to folks who have blogs and websites.

The Lemming is pretty sure that, if Google stops using PageRank, it will have an effect on how many folks find this blog. If the Lemming had the staff and budget to carefully analyze how many folks read what, and why - my guess is that a statistically-significant difference might be found if PageRank joins WordStar as something that was a really good idea. At the time.

Please note: The Lemming is not criticizing WordStar, or PageRank. WordStar was, arguably, a hot item. In the eighties.

Back to Google, PageRank, SEO, and common sense.

In the Lemming's opinion, whether or not Google continues using PageRank matters a great deal. To folks who have devoted time and effort to:
  • Unravel Google's method of
    • Indexing the Internet
    • Responding to queries
  • Use assumptions about Google's method to
    • Design blogs and websites
    • Write content
The Lemming isn't one of those folks.

SEO Optimization, Effective Communication, and the Lemming

The Lemming is interested in SEO, AKA Search Engine Optimization. I like having folks finding what I write, and reading it. That's partly an ego thing, partly good business sense - and the Lemming is getting off-topic.

Back when the Lemming was learning about Search Engine Optimization, the occasional nuggets of information were buried in a whole lot of dross. Which isn't another topic - and I'll get back to that.
Dubious Advice
Some of the advice was - dubious is a very polite way to put is. This is not what Mr. Snyder advocates, by the way. His approach to online marketing is a little different from the Lemming's: but I think we share a 'serve the reader' philosophy.

Back to dubious advice. You've probably run into some of what the Lemming calls 'stupid-clever' tricks: disabling the viewer's 'Back' button; typing lots of naughty words in the Alt tags, putting more naughty words in the page's background - as text that's the same color as the background.

Clever? In a way, yes. Calculated to produce qualified traffic, over a longish span of time? Probably not.

That sort of cybernetic scamming has, in the Lemming's opinion, the same sort of relationship to legitimate SEO as some guy selling a pocketful of stolen watches has to a third-generation family store.

Now, about 'real' SEO. The sort that's not likely to get the user blacklisted.
Smart SEO: Or, How to Not Make Enemies and Avoid Alienating People
Mr. Snyder's article is a pretty good example of what the Lemming calls 'smart SEO.' It's a cluster of techniques recommended by quite a few folks who actually had marketing experience - and who had a reputation to lose. Folks who were probably giving sensible advice, that is.

'Smart SEO' doesn't involve trying to intuit the inner workings of Google, or any other service. It does require the assumption that Google and other search sites want to present a list of links in response to queries - with the links most likely to reflect the user's interests on top.

And, that Google and other services aren't run by nitwits. In other words, that Google actually works, as a search site.

To get at or near the top of one of these lists, 'smart SEO' demands (in the Lemming's opinion, based on what I've read and learned) that a writer:
  • Find keywords
    • What word or words describe the post or page's content?
  • Place keywords in the page or post's
    • Title
    • First sentence
    • Second sentence
      • If possible, without repeating what the first sentence said
There's more to it. Quite a lot more.

The bottom line, though, of 'smart SEO' seems to be pretty much the same techniques that an effective writer should use:
  • Let the reader know what you're writing about
  • Write about what you said you'd write about
  • Use words that the reader is likely to understand
  • When you're through writing about your topic: stop writing
The Lemming doesn't always follow his own advice - but what can I say? The Lemming is only human. And that's several other topics.

Related posts:Like this post? Tweet it: Or, not: your choice.
A tip of the hat to dragonblogger, on Twitter, for the heads-up on his article.

Tuesday, November 30, 2010

Five Writing Mistakes: And Why Bloggers Should Avoid Them

"5 Mistakes Everyone Makes When Writing for the Web"
Tucker Cummings, Blue Glass (November 29, 2010)

"If you are a seasoned blogger or online content writer, this post may be a little basic for you. For others just learning how to maximize their writing on the Internet, however, this post is a solid education in what not to do.

"There are many great writers creating content on the Internet, but even the best writers can falter when it comes to sharing their work online. No matter how talented a writer may be, or how thoroughly they've researched their topic, a seasoned writer can still make rookie mistakes...."

The five mistakes:
  1. Long Paragraphs
  2. Forgetting to Check Your Sources
  3. Tossing Out the Funk and Wagnalls
  4. Starting a Flame War
  5. Missing Great Opportunities
The Lemming would add a sixth mistake: Not reading about those five mistakes. The post is mercifully short, easy to read, and sensible - in my opinion.

Also, again in the Lemming's opinion, a good review - even for someone who's been writing for a while.
A tip of the hat to Steveology, on Twitter, for the heads-up on this post.

Wednesday, August 18, 2010

Blog Readers: Survey Results on Updating, Twitter, More

"What blog readers really want - Survey results, Aug 2010"
the COMMS corner (August 5, 2010)

"The ideal blog architecture revealed?

"I've been running a survey on my blog this week, attempting to get a clearer picture of what people want from it going forward.

"Thanks to a really solid response, I not only have that insight, but some really interesting feedback about the general DNA of an ideal blog.

"Below are the key findings from the survey as well as the raw data, I think you'll find it pretty useful...."

The first two items weren't, I think, much of a surprise:
  • "Nearly 70% or respondents feel that 2-3 new posts per week is the ideal amount (only 4% were hungry for new content daily)
  • 70% of new blogs are discovered via Twitter / Facebook, with only 1% discovered via active subject searches
Still, it's nice to see the numbers: and see that more than 2/3 of readers polled like daily updates or better.

I think the author has business and related blogs in mind, judging from these points, later in the post:
  • "Practical, evidenced-based content is the most desired with nearly 50% of people stating that the level of usefulness and practicality is what makes a PR / comm blogs stand out from the crowd
  • "This is backed up by 20% of people saying that case studies are hugely valuable (second only to tools and tips posts which came in at 25%[)]
Still, I think anybody who's serious about blogging can take something away from these poll results. It's a short read, by the way, so you won't be using much of your time - and the author includes some charts which, for me, sped up the process a bit.

That bit about "blog architecture" in the opening sentence seems a bit of a misnomer: the post's more about content and interaction, than how a blog's information is organized.
A tip of the hat to Steveology, on Twitter, for the heads-up on this post.

Tuesday, August 10, 2010

Santa Monica Place, Cool New Mall in California: It Would be Even Cooler Here

"Santa Monica Place Opens, Transforms Enclosed Mall Into Vibrant Outdoor Urban Center"
The Jerde Partnership, via PR Presswire (August 9 (presumably 2010))

"Los Angeles-based The Jerde Partnership today announced the opening of the new Santa Monica Place, which transforms an indoor, suburban-style mall into a vibrant, open-air center. The project, nearly a decade in the making, was designed by Jerde to resurrect the old-style mall as an urban hub that will realize its potential as the heart of the city. In addition to removing the roof from the enclosed center, Jerde planned key communal spaces and a circulation pattern that will promote pedestrian connectivity between the bustling Third Street Promenade, historic pier, civic center, and the city's other popular attractions.

"Santa Monica Place first opened in 1980 as a suburban-style, enclosed, three-level mall that would draw department stores to the area. Despite the rising popularity of the city and nearby attractions, Santa Monica Place became less popular among shoppers and retailers as the adjacent, outdoor Third Street Promenade grew in popularity. Macerich, a prominent shopping center owner, manager and developer based in Santa Monica, acquired the center in 1999 and began to work on its redevelopment in 2002...."

As corporate press releases go, it's not bad. No photos, long paragraphs, words and phrases like "vibrant" and "nearly a decade in the making" an incomplete date-of-release - still, like I said, it's not bad.

Now, here's a link to the Santa Monica Place website. It's designed around the idea that you might want to come and check the place out, and gets that job done.

"Newest Disney Store redesign opens in tourist-area Santa Monica Place"
insidethemagic.net (August 9, 2010)

The insidethemagic.net folks did it right: photos, and an embedded YouTube video.

"Shoppers swarm remodeled Santa Monica Place mall"
Los Angeles Times (August 7, 2010)

Not much text, one small photo - and a price tag for the makeover: $265,000,000.

"Santa Monica Place"
SantaMonica.com

"The all new, open-air Santa Monica Place offers dozens of exciting specialty stores and a rooftop Dining Deck offering gorgeous ocean views and a tremendous variety of both casual and chef-driven restaurants...."

Another pretty good page about the new outdoor mall. This one has a list of the department stores, specialty retailers, and restaurants - and a link to transportation information.

What gets me is why 'corporate' press releases can't be written like the copy for some of these websites. I've got an idea that might explain that sort of thing:Finally, looking at these glowing descriptions of the excellence of Santa Monica Place, where peeling the roof off transformed it from a "fortress-like" mall to this vision of coolness, the thought crossed my mind: I haven't seen places like that here, where I live.

There aren't as many folks living in this part of the country, as there are in the Los Angeles area, which makes a big difference. But that's not the only reason for the relative lack of open-air shopping centers around here.

I live in central Minnesota, where water is a mineral for several months each year. Imagine the palm trees in that photo sticking out of about a foot of snow, with sparkling icicles hanging from the leaves.

Wednesday, July 28, 2010

Making a Work Space that Works For a Writer

"A Room of My Own: Re-creating Work Space"
Peace Garden Writer (January 27, 2010)

"Last week, I introduced my new venture, Beauclair Communications, to Peace Garden Writer. Though it may seem as though it's happened very quickly, most know that in reality, dreams can take a while to build. Now that I'm further along, I thought it might be helpful to share some of the more concrete steps I've taken to turn thoughts into reality.

"Step 1: Reaching Out. Over the course of the last six months or so, I began networking, building on existing relationships that had the potential to turn into something more. I knew this would take time, but it was an exciting part of the process. Since I love discussing ideas with people, this did not feel like a chore at all, and it's something I look forward to doing even more often in the coming months. Over time, those efforts have led to a firming-up of some ..."

She gets to the matter of reclaiming and reorganizing a work space in Step 3. Besides text, there are eight photos.

The post covers quite a range of topics, from marketing to office design and writing habits. The one thing I missed was a diagram or floor plan, showing spatial relationships and flow patterns - but the gist of that information is in the text, and can be guessed at from the photos.

This anecdote from the post stuck in my head:

"...Stephen King once used a closet for his writing space. When he became rich and famous, he moved into a comfortable office with a beautiful wooden desk. He quickly found, however, that the work he produced in that beautiful office was lacking, so he returned to a more modest corner once again. What a great lesson for all of us. Our working space need not be extravagent [sic} to be productive...."

That's an important point, I think. I'm working at a desk that belonged to my father, tucked between a china hutch and a window air conditioner. It's not the ideal arrangement - but it works for me, for now.
A tip of the hat to Peacegardenmama, on Twitter, for the heads-up on this post.

Friday, July 2, 2010

The Web Rewires Your Brain: Ain't That Great?

"Author Nicholas Carr: The Web Shatters Focus, Rewires Brains"
Nicholas Carr, Wired Magazine (May 24, 2010)

"During the winter of 2007, a UCLA professor of psychiatry named Gary Small recruited six volunteers—three experienced Web surfers and three novices—for a study on brain activity. He gave each a pair of goggles onto which Web pages could be projected. Then he slid his subjects, one by one, into the cylinder of a whole-brain magnetic resonance imager and told them to start searching the Internet. As they used a handheld keypad to Google various preselected topics—the nutritional benefits of chocolate, vacationing in the Galapagos Islands, buying a new car—the MRI scanned their brains for areas of high activation, indicated by increases in blood flow.

"The two groups showed marked differences. Brain activity of the experienced surfers was far more extensive than that of the newbies, particularly in areas of the prefrontal cortex associated with problem-solving and decisionmaking. Small then had his subjects read normal blocks of text projected onto their goggles; in this case, scans revealed no significant difference in areas of brain activation between the two groups. The evidence suggested, then, that the distinctive neural pathways of experienced Web users had developed because of their Internet use.

"The most remarkable result of the experiment emerged when Small repeated the tests six days later. In the interim, the novices had agreed to spend an hour a day online, searching the Internet. The new scans revealed that their brain activity had changed dramatically; it now resembled that of the veteran surfers. 'Five hours on the Internet and the naive subjects had already rewired their brains,' Small wrote. He later repeated all the tests with 18 more volunteers and got the same results...."

Sounds Good So Far: But Keep Reading

Using the Web isn't just like reading a book. It's different. And, as usual, different people see change in different ways.

Back to the Wired Magazine article.

"...When first publicized, the findings were greeted with cheers. By keeping lots of brain cells buzzing, Google seemed to be making people smarter. But as Small was careful to point out, more brain activity is not necessarily better brain activity. The real revelation was how quickly and extensively Internet use reroutes people’s neural pathways. 'The current explosion of digital technology not only is changing the way we live and communicate,' Small concluded, 'but is rapidly and profoundly altering our brains.'..."

Good News: Change Happens - Bad News: Same Thing

I don't doubt for a moment that frequent use of the Web changes the way our brains are wired. According to what we know about our brains, almost any activity that involves the brain, like solving calculus equations in your head, composing a symphony, or riding a bicycle, should change the way our brains work. If it didn't, we'd never learn anything.

However, I don't see change as a problem.

Particularly since we've been through something very much like this before. A little shy of two dozen centuries ago, a radical new information storage and retrieval technology was revolutionizing the culture of ancient Greece. And some of the Greeks didn't like it. (Drifting at the Edge of Time and Space (August 23, 2009))

The Wired article points out that people who have learned to use the Web tend to read short excerpts of pages they visit, read many pages from many websites, and remember relatively little of what they read in any given page.

In contrast, people who engage in good old-fashioned reading words recorded in ink on paper tend to read everything on the page they're on, then turn the page and read the next one. After a while, they've read several pages - and can remember quite a bit of what they read on those pages.

The article says, accurately enough: "...The depth of our intelligence hinges on our ability to transfer information from working memory, the scratch pad of consciousness, to long-term memory, the mind’s filing system...." That sort of thing happens more readily when we read passages slowly and carefully: savoring each paragraph.

There's a time and place for that sort of reading, I think.

But I wouldn't get much of my sort of research done, if I tried working that way.

Old-School Information Tech: the Codex

Being born during the Truman administration, I learned to read and use books that were stored in codex format. We're so accustomed to dealing with that particular information storage and retrieval technology that when they see "book," they think of a codex.

In this context a "codex" is many pages bound together on one side, and usually with a front and back cover: a "book." In even older "good old days," books were also recorded on scrolls - and a few other media.

I like the codex form of books. There's something very satisfying to feeling one in my hands: and there are some practical advantages as well.

I also like being able to get at information efficiently. A codex with a good index lets me find the data it contains rather well - but I can find more data, faster, by using Google.

It's the End of Civilization As We Know It - ca. 360 BC

Socrates discussed the impact of writing on civilized society, in Phaedrus. I've written about that before. (Drifting at the Edge of Time and Space (August 23, 2009)) The bottom line was that there was, about 2,350 or so years ago, a real concern that writing words down would result in people losing the ability to memorize and deeply understand ideas.

And, would result in people who could give "a show of wisdom without the reality."

I think it's worth noting that we wouldn't know about these concerns today, if someone hadn't recorded the ideas in written form - which could be passed along as the centuries rolled by.

The Information Age isn't Just Like Ancient Greece

Just as civilization rode out writing's growth from a method of recording commercial transactions to the primary medium for recording and distributing ideas ranging from philosophy to the content of Harlequin Romances, I think we'll survive the Web.

Even if people do learn to go through more information, faster, than they did when I was a boy.

I take concerns about how people handle information online seriously, just as I take the concerns recorded in Phaedrus.

I'm a living example of what some ancient Greeks warned of. For one thing, I find it moderately difficult to memorize long sequences of words. That isn't the handicap it might be, though, because I know how to look up information that's not stored - in detailed form - in my head.

The Wired article's concern over the lack of memorization that occurs during most Web use is, I think, somewhat justified. When I'm going after information online, I often can't remember just what I read and where I read it.

That's why I keep a text editor open while I jump from website to website. When I find something useful, I copy and paste the URL into the text editor, often keying in a few notes - and sometimes a bit of text from the page itself.

Later, if I think I'll need the information at a later time, I either save the text file I've been recording data in, or load the data into another program.

Sure, I might be able to memorize all those URLs and what was on each of the pages I visited: but I've found it more useful to recall the gist of what I found - and have the detailed information available if, and only if, I actually need it.

I'm sure that isn't the way Plato and Socrates worked: but it works for me.

But then, I may be a little less bothered by change than some folks.

Related posts:More:

Monday, June 14, 2010

Writing For Blogs: Pretty Good Advice, and a Seven-Point List

"Writing Tip: Articles Must have Substance"
Dragon Blogger (May 25, 2010)

"Readers have a choice of millions of web sites to read, and even if you do manage to SEO and keyword your article to make it into the first page on Google search for your related topic you risk losing your audience and gaining any sort of repeat viewership if you do not have substance to your articles. When I am talking about substance here I mean real depth and meat, this means you will not retain constant viewers if all you do is regurgitate or summarize other posts, news stories online but you must have a detailed and thorough article that provides the user with more information and possibly answers than they had prior to reading your article.

"By engaging your readers and posing a few questions or challenges you can also add substance to your article, but make sure you ask questions that are on topic and invite your reader to respond or think about the questions you have asked if no response is required.

"I myself am guilty of sometimes writing quick articles that are nothing more than highlights, summaries or very high level overviews of something that I found interesting. I do these more to show off and point the reader at another article I found rather than re-hash the same material on my own site with my own words...."

There are seven points, starting with:
  • "Does my article have a clear topic and message?
  • "Did I get my point across?
  • "Can reader understand my message?..."
They're all pretty basic: 'Writing 101' stuff. But 'basic' is important - it's the foundation for everything else. Which is, I'll grant, a hideously over-used metaphor.

Bottom line? That post is either good reviewof, or a good introduction into, how to write a blog post. Or just about anything else.

I think I've said this before, but: in my opinion, there isn't that much difference between writing for blogs and any other sort of writing. Apart from having to
  • Keep firmly on-topic
  • Bulletize where possible
  • Write tight, clear prose

A tip of the hat to dragonblogger, on Twitter, for the heads-up on his post.

Friday, May 21, 2010

'How to Make Your Blog Stand Out:' Trite Title, Good Advice

"How to Make Your Blog Stand Out"
Mars Dorian, via Dragon Blogger (May 6, 2010)

"With a million new blogs emerging every single month, competition gets tighter and tighter. Great content can now be found all over the web, no matter how small the niche.

"And when creating good content is all you care about, you might want to rethink your situation. If 120 blogs have the same awesome content as you, why should I read yours?

"Because you have a voice that no one else has.

"Ask yourself – what's different about you?

"If you need more than 5 seconds to answer that question – you're already deep in crap. The ship's moving, but downwards...."

There's a five-point list of what you should do to get - and keep - that "voice that no one else has." This isn't a how-to-write post: what you'll get is a short discussion of the sorts of thing that add up to "voice:"
  • Have a kick-ass logo!
  • Go a little extreme
  • Find your unique voice and strengthen it
    • There's a little how-2 here
  • Use your personal trademarks – CONSISTENTLY!
  • Always put your own spin on things.
I can go along with the advice in this post, although this bit seemed iffy:

"...If you like the color pink, consider using it all over your blog. If you're foul-mouthed, foul it up! Whatever you have, go a little extreme with it. It's fun and makes you stand out from the digital crowd...."

That sounds like what Polonius said: "to thine own self be true." There's something to it. A blog is - or should be - a very personal thing. If it looks like you don't care about making it look and 'sound' like you: I think it's reasonable to expect first-time visitors to decide they don't care, either, and not come back.

Off on a Tangent

One point in that paragraph didn't quite sit right with me: "If you're foul-mouthed, foul it up!" It fits with the rest of the 'use your unique voice' thing, but my experience has been that [expletive]s who [expletive] up their [expletive] with [expletive] tend to use the same naughty terms, over and over.

For or five decades back, it was kinda now and kinda wow to use dirty words in public. Now, I think the bloom has gone off that particular rose.

But what do I know? I'm an [expletive] who was born during the Truman administration.

Seriously? Unless your tendency to be "foul mouthed" is a little imaginative - I'd think twice about 'fouling it up.' There's a lot of [expletive] out there already, so [expletive] alone won't make you stand out.

On the other hand, I'm behind another remark, under that 'find your own voice' heading: "no censoring or wishy-washy-ing allowed!" I'm not being inconsistent. In context, that "no censoring" advice means saying what you have to say, using your own style, without watering it down to sound like something a jittery editor would be comfortable with. (Just be sure it really is your style, not the same [expletive] everybody else uses.)

I'm a recovering English teacher, by the way, and have read enough papers to tell when a blogger is trying - painfully, laboriously - to be 'intelligent' or 'sophisticated.' It isn't just a matter of using big words. Complexly convoluted sentence structure, too-formal grammar, third person plural where you know it's just one person writing - that sort of thing.

I'm on the same page as Mars Dorian with this: DON'T DO IT.

Don't avoid using big words, either: unless that's the way you normally express yourself. I've got a hypertrophied vocabulary, myself, and I'm not afraid to use it. Maybe I should be. That's another topic.

Back to That Post, More or Less

"How to Make Your Blog Stand Out" is now one of the very few posts I've printed out. It's not that the ideas are new or unique: it's the style. More to the point, it's because "Stand Out" fits on a single printed page, has a good content-to-fluff ratio, and addresses a concern I have about my own blogs.

You might find it useful, too.
A tip of the hat to dragonblogger, on Twitter, for the heads-up on this post.

Wednesday, May 12, 2010

Peter Rabbit, Two Bad Mice, and Beatrix Potter

"Beatrix Potter's Garden"
23 October 2004 - 9 January 2005 Liverpool Museum ("This exhibition is now closed.")

Illustration from The Tale of Two Bad Mice. © Copyright Frederick Warne & Co (2004), used w/o permission"Beatrix Potter is one of the world's best-known authors and illustrators. Her wonderful creations and stories are loved by children and adults all over the world.

"2004 was the centenary of the publication in 1904 of 'The Tale of Two Bad Mice'.To celebrate, publishers Frederick Warne & Co organised a special exhibition at Liverpool Museum - Beatrix Potter's Garden....

"...Beatrix Potter's children's books are based in the natural world. Often, the characters in them are real animals that she kept as pets. Peter Rabbit and Benjamin Bunny were both real pet rabbits that she kept in her studio at the Potter family home in London, England.

"Beatrix kept all kinds of pets, including a hedgehog called Mrs Tiggy that she used as a model for illustrating, The Tale of Mrs Tiggy-Winkle...."

That's a pretty good short introduction to Beatrix Potter and her stories. "Peter Rabbit" is part of the cultural landscape now, at least in the English-speaking world.

And, judging from the opening screen of www.peterrabbit.com (which, as far as I know, has nothing to do with the Liverpool museum), the rabbit's gone global.

Related post:

Friday, April 23, 2010

Success, the Best Advice, Journalists, and G. K. Chesterton

"...On the whole, I think I owe my success (as the millionaires say) to having listened respectfully and rather bashfully to the very best advice, given by all the best journalists who had achieved the best sort of success in journalism; and then going away and doing the exact opposite...."
Figures in Fleet Street, "The collected works of G.K. Chesterton" Gilbert Keith Chesterton

You've probably read this quote paraphrased as "I owe my success to having listened respectfully to the very best advice, and then going away and doing the exact opposite."

The original is available on Google Books.

I rather like G. K. Chesterton's approach.

Monday, March 29, 2010

Another Look at the History of Luggage: And Thoughts From a Recovering English Teacher

Bear with me: There's a reason for doing the same topic twice running.

"The History of Luggage"
Jerry Smith, Article Alley
"Free content for your website or blog"
(March 21, 2006)

"Ever since man has moved from place to place and took his belongings with him some sort of luggage was used. It was used to keep all belongings together and even organized. Like everything luggage has evolved.

"Christopher Columbus likely had a trunk filled with clothing and necessary navigational tools such as maps. Trunks were often made of fine woods like oak, pine, or cedar. Others are made of a combination of materials including cloth and leather. Trunks were often ornately decorated with nails and brass clasps with locks. Families have passed them down through generations and have become family heirlooms...."

This history of luggage is even shorter that the other one I micro-reviewed. Mr. Smith's piece is 254 words long, Mr. Vorelli's has 448 words.

Shorter doesn't necessarily mean better - but in this case I think it helped. Mr. Smith's piece is easier reading, and doesn't have that list of product features - complete with an exclamation point. !

Overwrought Writing!

You'll notice that some writers use exclamation marks! A lot! Even when they aren't really necessary! There's a time and a place for the exclamation mark! But not at the end of every sentence!

The first time I noticed the over-use of exclamation marks was in a comic book! I was in my teens, and thought the story was okay, although I remember very few details! I do remember wondering why I found each dialog balloon so exciting!

It didn't make sense, because the writing was, well, not done very well!

That's when I noticed that there was an exclamation mark at the end of every sentence!

Even ones where it made little or no sense!

I've been careful about overusing that bit of punctuation ever since.

Being Brief, being Terse

How long to keep writing about a subject is partly a matter of how much space you have to work with, and partly a judgment call.

One of the reasons I like Twitter is that Twittering is really good exercise for me. I tend to write at length. With 140 characters to work with, and no more, each Tweet is an exercise in brevity for me.

I'll let you decide which of these two mini-articles on the history of luggage is best. Me? I prefer Mr. Smith's. He says at least as much as about the history of luggage, with roughly half the words.

Related post:

Saturday, March 27, 2010

Interview With a Rhododendron

"A Good Day For Geraniums"
guardian.co.uk (March 15, 2010)

"Earlier today Phil Brown was relieved of his managerial duties by Hull City and placed on gardening leave, leaving Brown 'very disappointed' but his geraniums 'delighted'.

"Yet more proof of the fickleness of football's fates. Had Boaz Myhill pushed Denilson's shot away from goal, rather than straight back in front of it directly to the feet of Nicklas Bendtner like a total bleeding idiot, in the final moments of Saturday's match against Arsenal Hull would have secured...."

The article's content may not be all that interesting to folks who don't follow British football: and a perhaps-surprising number of Earth's 6,790,062,000 or so people don't. You might enjoy the style, though, and the image of reporter interviewing plants:

"...In an exclusive interview with one of the inhabitants of his garden, which we sadly had to make up because it can't speak...."

Tuesday, March 2, 2010

Why is it So Hard to Find a Comprehensive History of Blotting Paper?

"A Brief History Of Paper."
Neathery de Safita (Neathery Batsell Fuller), St. Louis (MO) Community College (July 2002)

"True paper is characterized as thin sheets made from fiber that has been macerated until each individual filament is a separate unit. Medieval paper was made of diluted cotton, linen fiber. (Hunter 1943, 117) The fibers are then intermixed with water and by the use of a sieve-like screen, the fibers are lifted from the water leaving a sheet of matted fiber on the screen. The thin layer of intertwined fiber is paper...."

It isn't until near the end of this introduction to the history of paper that we learn anything about blotting paper:

"...Blotting paper is first mentioned in the year 1465. It was a coarse, gray, unsized paper, fragments of which have been found among the leaves of 15th-century accounts, where it had been left after being used for blotting. Blotting is mentioned in W. Horman's Vulgaria, 1519 (p. 8o b):
Blottyng papyr serveth to drye weete wryttynge, lest there be made blottis or blurris ....
"

Perhaps it is time for devotees of blotting paper to stand up and make themselves heard. We have histories of the automobile, histories of the printing press: where are the histories of blotting paper?

And, for that matter, why is it that so many people don't discuss quill pens? Can it be that there's a conspiracy afoot, to divert attention away from these venerable technologies?

I don't think so: but it might make a good story.
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