Monday, March 29, 2010

History of Travel Luggage: Sort of

"History of travel luggage: From the beginning to today!"
Chris Vorelli, (undated)

"Travel luggage is an important part of every traveler's wardrobe. There are various luggage models, sizes, styles, colors, materials and prices associated with the luggage currently on the market. There are even vintage and collectible luggage pieces available! Whether you are going to be gone for a day, a month or a year, you will most likely need to help of luggage to keep your items together and organized. Travel luggage is designed for professionals, sportsmen, men, women, kids and even animals! There are a ton of models that can be bought today, but in the old days, the choices weren't as plentiful.

"For as long as man has traveled, there has been a need to take items with them. Christopher Columbus would have carried a trunk/chest that housed his clothing and navigation products. In those days, the trunk was the most popular form of luggage...."

I don't think the Lemming has written about the history of travel luggage before. Now I've corrected that oversight.

This article is four paragraphs long, and a quick read. Which is just as well, since quite a lot of it sounds like it was written by someone in marketing with an old-school manager.

No criticism of the author intended - those paragraphs are packed with keywords and should put the page fairly high in search rankings. Which I'm pretty sure is the purpose of the thing.

From "100s of Tips" down, the page seems to be a link farm.

Well, that's okay: and the first two paragraphs give a quick look at the last few thousand years of travel luggage's development. A very quick look.

On the other hand, this is not how I think SEO (Search Engine Optimization) should be done. Selecting focused keywords and putting them in the first few paragraphs? Yes, that's a good idea. Writing something that starts with an implied promise of discussing the history of travel luggage, and starting the second of four paragraphs like this: "Manufactured in countries all over the world, you should have no trouble finding the perfect travel luggage piece to carry your items...."? Followed by a sort of laundry list of products and features?

Not how I'd have chosen to handle the topic.

My working philosophy for SEO is that a writer should load text with keywords high on the page - and follow through on any stated or implied subject. That's not just high-minded ethics: I'd like folks to feel like coming back for more.

But, like I said, when it comes to search engine ranking - those four paragraphs will probably get the job done.
A tip of the hat to starbucksofc, on Twitter, for the heads-up on this article.

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