David Wiseman - Marketing to a Very Specific Demographic

"David Wiseman"

That's it: DAVID WISEMAN," a graytone photo of an uber-fancy sculpted ceiling and chandelier, and "updated: 1/23/09". All on a gray background.

If you click on the photo, you get a list: on the same gray background.

"DAVID WISEMAN" is at the top of the list. Then it's things like

"CEILING"

"BRANCH CHANDELIER"

"FIREPLACE"

My guess is that David Wiseman is a designer who caters to people who know who he is, or would rather die than admit that they don't.