PCWorld (August 2, 2010)
"Social media now consume 23 percent of our time online, stealing time away from e-mail, reading news, and spending time at portals such as Yahoo.com, according a recent Nielsen study.
"Social Media Changes Old Web HabitsThe study tracked the online activity of 200,000 American users from June 2009 to June 2010. Time invested on social networking sites grew nearly 50 percent -- from 16 percent to 23 percent -- and that social gaming surpassed e-mail to take the number two position. Americans now log an average of six hours per month twiddling thumbs on social networks.
"Though e-mail usage dropped on desktops -- declining to 8.3 percent from 12 percent -- it remains dominant on mobile devices, occupying 42 percent of our smartphone time in comparison to 37 percent last year...."
Once again, research demonstrates that change happens. Which keeps things interesting.
And here's something about my demographic, "Americans over 50:"
"...Social networkers aren't just teenyboppers anymore, either. Nielsen discovered that twice as many Americans over 50 visited social networks than kids under 18. That means your mom and dad aren't the only 'hip' parents out there with Facebook pages...."
I suppose I could contribute some of the conventional hand-wringing about 'really' communicating and how thing just aren't the way they used to be: but others are doing a fine job with that sort of thing. Besides, I like Information Age technology.
(On Twitter, I'm Aluwir.)
Related post:
- "The Web Rewires Your Brain: Ain't That Great?"
(July 2, 2010)
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