Virtual Exhibition - Photos of People Who Read a Book

"Virtual Exhibition for 100 Million copies"
BlogCatalog discussion thread (started July 8, 2008)

Here's the idea: Readers of his book are asked to take a photo of themselves reading the book, and get it posted on a website. Not a bad idea at all. Sounds like fun, and a good way of getting readers involved in marketing a book.

The blog page: "Virtual Exhibition for 100 Million Copies Sold" (Paulo Coelho’s Blog(June 30, 2008)).

A very cool photo from an associated page:
(from Paulo Coelho’s Blog, used w/o permission)