freshome (undated, probably May 5, 2010)
What impressed The Lemming about this bookshelf is not that the designer is "demonstrating an eco-conscience" - it's that the thing would actually work, and efficiently uses materials that might otherwise get discarded. Maybe that's what the writer had in mind with the words, "without losing her savvy."
Seriously, folks: This is the way to approach design. Start with materials that don't cost an arm and a leg, aren't particularly exotic, and might get tossed out if you don't salvage them.
Put them together in a simple, functional way. Then, if you must, use words with "eco" in them, to show that you care.
This design philosophy isn't as new as you might think. For decades, my father used a sturdy bookshelf made from bricks and planks. I've been using essentially the same design, with empty coffee cans instead of bricks. They take up more space, but the assembly has a trifle more lateral stability.
Kudos to Amy Hunting: a designer with savvy.
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