Thursday, June 30, 2011

Amerikansk dressing, Skåne Tourist Board, Volvo, Lots of Color - but No Swedish Chef

"Snapshots from Sweden: Roaming Around a Swedish Supermarket"
Robyn Lee, Serious Eats (June 30, 2011)

"From June 5 to June 11, I visited Western and Southern Sweden on a trip sponsored by Visit Sweden, West Sweden Tourist Board, Skåne Tourist Board, and Volvo as part of their CAR + VACATION contest. Here's a look at something I saw during my trip.

"It was supposed to be a quick stop, but by pulling into the parking lot of ICA, one of Sweden's largest supermarket chains ... when I'm in a supermarket outside my home territory, I look at everything and take bright-eyed joy in everyday items like cereal and mayonnaise. Kids love candy stores; I love supermarkets...."

A tip of the Lemming's hat to anyone who, as an adult, still knows how to "...look at everything and take bright-eyed joy in everyday items...." And, even better, can share that experience with others.

Speaking of "bright" - quite a few displays in the Swedish supermarket were most sincerely not drab.

Besides the colors, the Lemming enjoyed looking at a familiar setting - a supermarket - which featured somewhat exotic foreign items like Amerikansk dressing (hampurilais kastike). Which might have been labeled "American dressing (hamburguesa salsa)" if it were on the shelf of the supermarket down the street from the Lemming's house. Although the Lemming is pretty sure that, whatever 'hamburger sauce' is, that's not what we call it here in America.

It's a fun post - the Lemming liked it, anyway: your experience may vary - with 17 photos from a Swedish supermarket. Including a full-size version of the one you see here.

Swedish supermarket, by the way, doesn't have all that much to do with Swedish Chef, which is another topic.

Related (sort of) posts:

A tip of the hat to williamcooks, on Twitter, for the heads-up on this 'Swedish Supermarket' post.


Brigid said...

Hamburger dressing?

The only thing that comes to mind is ketchup.

Brian Gill said...


Me, too - but the packaging colors don't suggest that. To me, anyway. There are a variety of sauces that can be used with hamburger.

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