Oxford researchers studied how people consume culture, and came up with a four-way split:
- Univores: the biggest of these groups, consume a lot of television, pop music and "Hollywood flicks" (no black-and-white foreign films, apparently); and that's about all
- Omnivores: number two in size, these people buy pop culture by the bucket, but go to things like the ballet, concerts, or opera, too
- Paucivores: there aren't many of these: they'll go to something like a must-see museum opening, but not much
- Inactives: don't do much except zone out in front of a television set
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