Video Game Sales Drop: Reported With Competence

"Video game sales drop 10 percent in August"
CNET (September 9, 2010)

"The video game industry's months-long slump continues, with retailers scoring their worst August sales figures in four years.

"Revenue from the retail sales of games and consoles in the U.S. was $818.9 million in August, a drop of 10 percent compared with the year-ago period, according to a report released Thursday by The NPD Group...."

Now that's competent reporting.

The article doesn't just say "video game sales drop:" the reporter points out that it's dropped in comparison with August of last year. That's significant, since sales of a given product can be seasonal. Think about it: how many people living in North America buy snow shovels in July and August?

What this means, either in 'big picture' terms, or for the folks whose lives twitch to the beat of the video game industry, the Lemming isn't sure.

Apart from the painfully obvious 'this isn't the best year the American economy's every seen.' Which is another topic.

Not-completely-unrelated post, about seasons and the news:

• "Silly Season"
  (August 24, 2010)