Questions to Ask Before Writing for the Web (or Anything Else)

"Questions to Ask Buyers about Their Website Content"
Men with Pens (May 13, 2008)

"In our last post, we explored that being a good writer doesn't qualify you for writing anything you want to take a stab at. There are nuances between types of content and techniques to learn before you can effectively say that you can do a great job at a new type of writing."

This post is written with a professional freelance writer in mind. But anyone who writes could learn from this. The five questions are familiar to me, from the days when I was learning to write advertising copy - and they're just as valid online as they were for writing that wound up as ink on paper.