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Sunday, December 16, 2007

A Singles Site that's Not a Dating Service

Well, now exactly.

"eHarmony.com" wants "to empower people with the knowledge and inspiration needed to grow and strengthen their most important relationships for a lifetime of happiness."

If you've been on Earth during the last year, you probably know about eHarmony.com.

What impressed me about eHarmony was that its ads specifically mentioned marriage as a possible outcome of using their service. Having lived in a culture where "meaningful relationships" with "significant others" were "long term" if they lasted more than a few months, eHarmony's approach stood out like a flare.

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