A Discussion About Google, SEO, and Keywords

Everybody's uncle, aunt, and cousin seems to have sure-fire ways to outsmart Google with SEO, keywords, and other nifty buzzwords. "Get On Top Of Google Search in 10 minutes ( My experiment )" is a discussion on (what else?) BlogCatalog that brings together quite a few points of view and levels of experience. I recommend paying particular attention to comments made by "MadameX," someone with professional experience.